What is Playviz?

First web Augmented Reality application dedicated to the Home universe

Playviz is an online application enabling consumers to visualize their interiors furnished and decorated with items chosen from the catalogs of Playviz partner brands. With the Playviz Augmented Reality technology, they can recreate a perfectly realistic virtual version of their own interior. The digitized 3D objects fit well into their pictures among the existing objects and furniture, in perfect compliance with the details, proportions, colors, aspects and shadows. 
By redefining the category of design and decoration software, Playviz positions itself as a real on-line deco dressing room and opens a striking alternative to existing virtual reconstruction solutions. 

A simple and fun customer experience: redecorate one’s interior in a few clicks

For all professionals of the the Home universe, Playviz is a valuable tool for sales support, online as well as in store. 
In a few clicks, the consumer will be able to customize, with or without advises, his decorations and  release his imagination through an experience that is simple and fun. Satisfied with the result, he can then purchase, without fear of being disappointed after the delivery of the new furniture. 

A revolutionary marketing asset for brands

For the first time, Playviz offers the possibility to have a perfectly realistic online 3D catalog, and available in websites or in stores.  As a true performance marketing tool, Playviz enables to increase the average basket by optimizing the buying process and giving detailed statistics on consumer behavior (most used models, transformation rate...). 

"Playviz was developed in close collaboration with furniture and decoration professionals with the ultimate goal of enriching the consumer buying experience.  For this, we aim at using the power of Internet to accompany the consumer from the brand’s website to the store”